Goals

The project began in 2025, completely from scratch, without any digital history or prior market presence. The main challenge was launching the brand, generating qualified sales leads while controlling costs, and quickly validating the product's value proposition.

Between June and December 2025, Meta Ads campaigns generated 138 leads, reaching over 200,000 people and ensuring a strong brand presence from the initial phase. In parallel, Google Ads contributed 112 leads, capturing users with an active intent to search for medical management solutions.

In total, DOC generated 250 qualified leads, consolidating its entry into the market and creating a relevant sales base in its first year of digital operation.

Beyond the quantitative results, this project was crucial for testing messages, channels, and formats, allowing us to identify which arguments and approaches have the greatest impact on the target audience. This continuous learning process has prepared the brand to scale its digital strategy more efficiently and sustainably by 2026.

Strategies

An integrated digital strategy was defined and executed, combining online advertising, social media, and content production. Meta Ads campaigns were used to generate awareness and leads at scale, while Google Ads (Search and Performance Max) allowed capturing users with active search intent for medical management solutions.

In parallel, a social media strategy was developed for Instagram and LinkedIn, focused on building credibility, educating the market, and strengthening the brand's presence among physicians and clinical decision-makers. All graphic and audiovisual content, for both social media and paid campaigns, was produced by YELO, including still images, advertising creatives, and videos adapted to each channel and objective.

Goals

The project began in 2025, completely from scratch, without any digital history or prior market presence. The main challenge was launching the brand, generating qualified sales leads while controlling costs, and quickly validating the product's value proposition.

Strategies

An integrated digital strategy was defined and executed, combining online advertising, social media, and content production. Meta Ads campaigns were used to generate awareness and leads at scale, while Google Ads (Search and Performance Max) allowed capturing users with active search intent for medical management solutions.

In parallel, a social media strategy was developed for Instagram and LinkedIn, focused on building credibility, educating the market, and strengthening the brand's presence among physicians and clinical decision-makers. All graphic and audiovisual content, for both social media and paid campaigns, was produced by YELO, including still images, advertising creatives, and videos adapted to each channel and objective.

Between June and December 2025, Meta Ads campaigns generated 138 leads, reaching over 200,000 people and ensuring a strong brand presence from the initial phase. In parallel, Google Ads contributed 112 leads, capturing users with an active intent to search for medical management solutions.

In total, DOC generated 250 qualified leads, consolidating its entry into the market and creating a relevant sales base in its first year of digital operation.

Beyond the quantitative results, this project was crucial for testing messages, channels, and formats, allowing us to identify which arguments and approaches have the greatest impact on the target audience. This continuous learning process has prepared the brand to scale its digital strategy more efficiently and sustainably by 2026.

Antonio Alegre

CEO do DOC